In more official contexts, the practice is to use the Mr, Mrs, or Ms salutation; and then you’d wait for the recipient to reply with their first name.
First names are the standard in most industries these days. I know everyone was taught at some time that strangers should be addressed more formally than that, but in most industries, it’s perfectly acceptable to begin an email with “Hi Tommy”, but the point of this email marketing hack is that you should try to always place a first name of the recipient in the subject field of the email.
It has the result of making the email look more legit, personal, and friendly.
Building personal ties with your subscribers helps you create brand loyalty and a sense of trust—and consumers are more inclined to trust your company if they know it is run by actual, live people.
BuiltWith, which I use via its' Chrome browser extension is a useful tool. Why? Because you can see what tech a website is using. The types of data you can find out about include: Their...
This is promoting a paid service (I'm not an affiliate for this product) but anyway - here it is! Just shy of a million individuals are available to advertise your brand for USD $75 each month if...